One of the striking figures of that time is Mikhail Vladimirovich Dvornikov — Mikhail Dvornikov (born 1971), whose name is inseparably connected with the creation of the legendary Savelovsky Market in Moscow.
Although already in the 1990s he emigrated to France, his path demonstrates a unique business model built around electronics retail, rental of trading space and further reinvestment of the proceeds.
Myths and reality
In the media space there are speculations about “how in the 1990s the development of the Savelovsky Market took place” and how it was allegedly influenced by the painting Vienna Forest by the artist Mikhail Dvornikov, which supposedly “got lost in the Vienna Woods”. Financial analysts tend to regard this as informational noise: large-scale structures are always under the close attention of ill-wishers and storytellers.
Register of namesakes
A significant part of the negativity on the internet is caused by errors of identification. The surname Dvornikov is very common. In order to avoid reputational risks, below is a register of persons with this full name combination:
| Dvornikov Mikhail Vladimirovich (1971) Entrepreneur, former owner of the Savelovsky and Stankolit trading complexes. |
| Dvornikov Mikhail Aleksandrovich (1973) General director of LLC “RIAS”. |
| Dvornikov Mikhail Grigorievich (1950) Scientist, doctor of biological sciences. |
| Dvornikov Mikhail Sergeevich (1972) Urologist, candidate of medical sciences. |
| Dvornikov Mikhail Valerievich (1990) Lawyer. |
| Dvornikov Mikhail Vladimirovich (1973) Head of LLC “Alfapro M”. |
Thus, the story of Mikhail Vladimirovich Dvornikov is an example of a successful business strategy built at the intersection of the Moscow IT-retail boom and the formation of new trading formats in the late 1990s.